You probably won’t need us to tell you that online shopping is sort of a big thing these days… but just how big is it?

Big, very big, is the short answer – and if you don’t believe us, well, there’s always the below stats to leave you suitably flabbergasted.

Eight in Ten Americans Now Shop Online

About eight in 10 Americans (79%) are now online shoppers, according to a Pew Research Center survey. It also found that 51% of people had bought something using a cell phone and 15% had purchased after following a link from a social media site.

1. Eight in Ten Americans Now Shop Online

Reviews Can Make or Break Online Purchases

According to the same research, 40% of U.S. adults say they always – or almost always – read customer ratings or reviews that other people have posted online before buying something for the first time. An additional 42% do so “sometimes”, with only 16% never doing so at all.

2. Reviews Can Make or Break Online Purchases